Bergen Kunsthall Project Appoints New Director

Bergen, 8 May 2025 — Bergen Kunsthall Project is proud to announce the appointment of Friðrikka Eysteinsdóttir as its new Director. With immediate effect, Eysteinsdóttir steps into leadership at a pivotal moment in the Project’s expanding critique of institutional systems and aesthetic control.

An Icelandic legal scholar, Friðrikka’s background includes a tenure as Director of Communications for Samherji.co.uk and We’re Sorry, the notorious conceptual campaign that brought a corporate giant to the UK High Court. Prior to her foray into cultural disruption, she worked for many years at the Reykjavík-based law firm Lögmannstofa Norðurljós ehf, specializing in conflict resolution, human rights advocacy, freedom of expression, and copyright law. Her work deftly merges legal strategy, poetic resistance, and media disruption.

“Friðrikka understands that silence is not neutrality — it is complicity,” says ODEE, founding artist of the Project. “Her arrival signals that we are not just escalating the conversation — we are escalating the consequences.”

In a statement accompanying her appointment, Friðrikka issued a sharp reminder to institutional actors:

“Continued inaction or insufficient responses will necessitate formal action. Institutions should not underestimate our resourcefulness or our unwavering commitment to justice. We are prepared to escalate through all legal, institutional, and public channels until matters are resolved meaningfully.”

Under her direction, Bergen Kunsthall Project will continue its trajectory as an evolving platform for artistic hijack, legal theatre, and anti-institutional architecture. The appointment affirms the Project’s long-term commitment to exposing, parodying, and ultimately dismantling the bureaucratic veneers of cultural power.